{"id":1990,"date":"2021-03-18T15:35:19","date_gmt":"2021-03-18T21:35:19","guid":{"rendered":"https:\/\/centroamerica.wordcamp.org\/2021\/?post_type=wcb_session&#038;p=1990"},"modified":"2021-04-05T08:28:01","modified_gmt":"2021-04-05T14:28:01","slug":"acciones-de-inbound-marketing-para-ecommerce","status":"publish","type":"wcb_session","link":"https:\/\/centroamerica.wordcamp.org\/2021\/session\/acciones-de-inbound-marketing-para-ecommerce\/","title":{"rendered":"Acciones de Inbound Marketing para eCommerce"},"content":{"rendered":"\n<p>El mercado actual es altamente competitivo y solo estando presente constantemente con actividades que tengan como foco al cliente se puede ser la mejor opci\u00f3n de compra. En estos momentos todos los que tienen o gestionan un eCommerce deben conocer qu\u00e9 acciones innovadoras y diferenciadoras de inbound marketing se pueden aplicar para motivar e incrementar las ventas online. En esta ponencia presentaremos una introducci\u00f3n te\u00f3rica y veremos c\u00f3mo se activan en la pr\u00e1ctica con WordPress y WooCommerce, junto a otras herramientas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El mercado actual es altamente competitivo y solo estando presente constantemente con actividades que tengan como foco al cliente se puede ser la mejor opci\u00f3n de compra. En estos momentos todos los que tienen o gestionan un eCommerce deben conocer qu\u00e9 acciones innovadoras y diferenciadoras de inbound marketing se pueden aplicar para motivar e incrementar&hellip; <a class=\"more-link\" href=\"https:\/\/centroamerica.wordcamp.org\/2021\/session\/acciones-de-inbound-marketing-para-ecommerce\/\">Seguir leyendo <span class=\"screen-reader-text\">Acciones de Inbound Marketing para eCommerce<\/span><\/a><\/p>\n","protected":false},"author":16445354,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1618581600,"_wcpt_session_duration":900,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1993],"footnotes":""},"session_track":[39],"session_category":[],"class_list":["post-1990","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-sala-1","entry"],"jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"session_date_time":{"date":"16 de abril de 2021","time":"8:00 AM"},"session_speakers":[{"id":"1993","slug":"matias-viera","name":"Matias Viera","link":"https:\/\/centroamerica.wordcamp.org\/2021\/speaker\/matias-viera\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/centroamerica.wordcamp.org\/2021\/wp-json\/wp\/v2\/sessions\/1990","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/centroamerica.wordcamp.org\/2021\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/centroamerica.wordcamp.org\/2021\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":2,"href":"https:\/\/centroamerica.wordcamp.org\/2021\/wp-json\/wp\/v2\/sessions\/1990\/revisions"}],"predecessor-version":[{"id":2062,"href":"https:\/\/centroamerica.wordcamp.org\/2021\/wp-json\/wp\/v2\/sessions\/1990\/revisions\/2062"}],"speakers":[{"embeddable":true,"href":"https:\/\/centroamerica.wordcamp.org\/2021\/wp-json\/wp\/v2\/speakers\/1993"}],"author":[{"embeddable":true,"href":"https:\/\/centroamerica.wordcamp.org\/2021\/wp-json\/wporg\/v1\/users\/progra"}],"wp:attachment":[{"href":"https:\/\/centroamerica.wordcamp.org\/2021\/wp-json\/wp\/v2\/media?parent=1990"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/centroamerica.wordcamp.org\/2021\/wp-json\/wp\/v2\/session_track?post=1990"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/centroamerica.wordcamp.org\/2021\/wp-json\/wp\/v2\/session_category?post=1990"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}